Banana Boat® was born at Florida’s sunny Miami Beach in 1976, when the original beach protector, a lifeguard at that popular destination, realized the only sunscreens available were greasy and medicinal—and not fun at all. He made it his mission to help sunscreen feel good for a change.
FOCUS ON FUN
We developed an effective, non-greasy formula and paired it with packaging in bright, new colors, different from the clinical options at the time. The playful tube combined with a whimsical name helped build a brand that made sun protection finally look and feel fun for millions of families.
PROTECTION FOR EVERYONE
Since then, we’ve helped Protect the Fun for sun-soaked summers spent outdoors, whether at the beach or the pool, picnics or playgrounds, outdoor concerts or just playing in the yard. Anywhere there’s fun under the sun, there’s Banana Boat®—and there’s Banana Boat® protection for every kind of fun.